1 Million Reasons to Buy SoFi Stock Now SoFi Technologies' latest quarter was a resounding success, with adjusted net revenue up 40% year over year and a record 1. 1 million new members added to its platform.
This growth is not limited to the top line; SoFi's premium membership program, SoFi Plus, has already surpassed 200,000 paid subscribers, generating over $24 million in annualized revenue.
SoFi's aggressive growth strategy focuses on cross buy – encouraging existing customers to open more products rather than spending money on acquiring new ones.