The New Economics of Data: Who's Profiting from Your Digital Exhaust? The notion that our personal data is a valuable commodity has been gaining traction in recent years.
With the rise of big data, companies are increasingly willing to pay individuals for their online activities, location tracking, and even shopping habits.
This trend raises important questions about the ownership and control of our personal information. At its core, the idea of earning money from data is rooted in passive earning.