The Unsettling Double Standard in Sports Marketing The recent controversy surrounding a sports gambling advert starring Sydney Sweeney has sparked a long overdue conversation about how women's bodies are objectified and commodified in the world of sports marketing.
At its core, this debate is not just about one ad or even the actress who appeared in it, but rather about the pervasive double standard that governs the way female athletes are perceived and portrayed.
Male athletes have long been celebrated for their physical prowess without being sexualized by association.