Disney Names Adam Smith Director to Consumer Chairman, Joe Earley Shifts to TV Franchise and Content Strategy Chief The recent announcement of Adam Smith's promotion to chairman of direct to consumer for Disney Entertainment has sent shockwaves through the media and entertainment industries.
This move follows Disney's continued focus on making Disney+ a flagship brand. Adam Smith's expanded role includes overseeing both Disney+ and Hulu, creating a single leader for the company's streaming platforms.
As chairman, Smith will drive strategy, development, and innovation across Disney+, including proprietary advertising technology and emerging technologies.