The Beauty of Science: Estée Lauder's Bid to Fix Shade Matching Estée Lauder is partnering with the University of Leeds to tackle a long standing problem in the cosmetics industry: products that don't match consumers' skin tones.
Despite years of research and development, companies have struggled to create universally flattering shades.
The company sees this partnership as an opportunity to get ahead of its competitors by establishing itself as a leader in color science and visual perception.