Faisal Islam: Why the World Cup Plan Never Stacked Up The recent revelations about Fifa's plan to part privatize the World Cup have sparked widespread concern among football fans and experts alike.
Documents leaked to the BBC show that the proposed deal would have seen a privately backed company, Fifa Forward Enterprise (FFE), take control of ticketing, broadcasting, licensing, and sponsorship rights for the world's most popular sporting event.
At first glance, the idea of injecting $4. 2 billion into football might seem appealing, especially considering the massive revenue potential of international tournaments.