The Sound of Togetherness: What FIFA's Halftime Show Means for Live Events The announcement that Madonna, Shakira, and BTS will co headline the halftime show at this year's FIFA World Cup Final has sent shockwaves through the music industry.
This collaboration marks a significant shift away from traditional halftime shows, where solo artists or small ensembles performed scripted sets.
FIFA is embracing a more inclusive approach by bringing together artists from different genres and backgrounds.