The Clarkson Effect: How Public Figures Are Changing the Conversation Around Prostate Cancer The recent disclosures by Jeremy Clarkson and Lord Cameron about their prostate cancer diagnoses have sparked a surge in men accessing Prostate Cancer UK's online risk checker.
In the week after Clarkson revealed his diagnosis, nearly 50,880 men completed the risk checker, a significant increase from the previous week's 8,425.
Since its launch in 2020, the charity's online risk checker has been completed by more than five million men.