Typhoon Fallout: A Stormy Business Opportunity for Small Islands The recent typhoon that battered Japan's east coast has left destruction and loss of life in its wake, but it also highlights a peculiar reality about disaster prone regions: they can become hotbeds of entrepreneurial activity.
The economic benefits of rebuilding and adapting to extreme weather events are often overlooked in the immediate aftermath of a disaster.
In Japan, where resilience is deeply ingrained in the national psyche, businesses are already springing up to serve the needs of affected communities.