Volleyball's Moment of Truth: How LA28 Could Spark a Revolution The Olympic Games have long been a proving ground for American athletes, but for USA Volleyball Director John Speraw, the real challenge lies not on the podium, but in building a movement.
As the Los Angeles 2028 Olympics approach, volleyball finds itself at a crossroads – poised to capitalize on growing interest and investment in women's sports, while struggling with issues of accessibility and commercial viability.
Speraw's dual mission for USA Volleyball is simple yet ambitious: win medals and build a broader participation base. The former is a familiar Olympic mantra, but the latter represents a more nuanced challenge.