Anime's Ownership Shift: A New Era in Content Creation The anime industry has long been known for its willingness to take creative risks, pushing the boundaries of storytelling and artistry without worrying about profit margins.
However, with the rise of streaming services and changing viewer habits, the landscape is shifting towards ownership models that prioritize franchise building over traditional licensing agreements.
MAPPA's success with "Jujutsu Kaisen" has been a key driver of this shift, propelling the studio to the top spot in seven out of eight markets tracked by Media Partners Asia.