The Halftime Show Has Officially Gone Global The FIFA World Cup's inaugural Halftime Show was always going to be a spectacle, but the lineup featuring Justin Bieber alongside BTS, Madonna, Shakira, and other A list performers is a testament to the shifting landscape of global entertainment.
This diverse ensemble would put even seasoned Super Bowl producers to shame.
Over the past decade, K pop has made significant inroads into the international market, while Latin American music has gained increasing influence on the world stage.