The NFL's Down Under Gambit: What Does It Mean for Sports Marketing? The Los Angeles Rams' historic game in Melbourne is a significant step in the National Football League's (NFL) global expansion strategy.
However, this move is not just about selling football to Australians; it's also an opportunity to leverage marketing rights and build brand recognition on foreign soil.
For five years, the LA Rams have been cultivating their presence in Australia through the NFL's Global Markets Program.