The Creator Economy's Midwife: How Amazon Is Redefining Success for Digital Stars Amazon has long been synonymous with disruption in the retail landscape, but its latest move may signal a seismic shift in how we think about entrepreneurship and success in the digital age.
In a recent podcast, Matt Sandler, general manager of creator services, and Angie More, head of creator ad partnerships, outlined the company's plans to support creators as full fledged entrepreneurs.
At first glance, this might seem like a natural extension of Amazon's business model: harnessing user generated content and using its vast resources to drive sales.