The Emperor's New PR Spin Mark Zuckerberg's latest profile in Colossus has sparked a mix of reactions, from amusement at his MMA training to bewilderment at the author's attempt to rebrand him as a modern day Augustus.
Beneath the surface, however, lies a more insidious dynamic: the normalization of corporate power and the blurring of accountability lines.
The profile's central thesis – that Zuckerberg is uniquely positioned to manage Meta's complexities – rings hollow when set against the backdrop of the company's most egregious missteps.