The Toto Effect: When Old Industries Meet New Technologies Toto, Japan's largest bidet maker, has seen its stock prices surge, sparking a story about old industries meeting new technologies.
Unlike Allbirds' dramatic pivot to chipmaking, which grabbed headlines with market swings, Toto's steady rise is a testament to building expertise over decades.
Toto's ceramics division has manufactured electrostatic chucks for 40 years, components that hold silicon wafers in place during memory chip fabrication. This segment has delivered an impressive ¥28.