The Side Hustle Stadium: What a Decentralized Sports Economy Means for Mainstream Business The National Rugby League has been quietly innovating in sports economics, with a focus on decentralizing its business model.
This trend was evident in the recent matchup between the Penrith Panthers and Canberra Raiders in Round 22 of the NRL Premiership at Glen Willow Oval, Mudgee.
For years, the NRL has been a bastion of centralized control, dictating everything from ticket sales to sponsorship deals.