The Puzzle of Mainstream Success: What Slate's Crossword Reveals About Online Engagement Slate's crossword puzzle has long been a staple for word game enthusiasts, but a recent anomaly in its August 4 edition raises questions about the nature of online engagement and what it takes to succeed.
A four letter answer, "superiors," seemed too straightforward, even obvious. This simplicity may be more than just a coincidence.
The ease with which readers devoured the puzzle suggests that online engagement is not always about providing challenging content, but rather about catering to existing tastes and habits.