'Spider Man: Brand New Day' Sets A Box Office Record, But Not An Attendance Record In 2012 2014, Marvel Comics published a storyline called "Brand New Day," which ran concurrently with the "Ultimate Fallout" event.
This narrative arc followed Peter Parker's decision to leave Spider Man's life behind and live in hiding after discovering his Aunt May was alive.
However, this decision led to a battle between Spider Man and other villains who sought to take advantage of the web slinger's absence.