The Invisible Heist: Spirit Airlines' Trade Secrets Sold for Pennies, a Warning for All Companies The recent collapse of Spirit Airlines into bankruptcy was met with headlines about grounded planes and stranded passengers.
However, the most consequential part of this story has flown under the radar. Beneath the surface of Spirit's liquidation lies a shocking tale of corporate neglect and opportunity cost.
At issue is the sale of Spirit's trade secret dataset to Google for $10 million.