The Watch Industry's Second Bite: A Strategy Born of Necessity? The Geneva Watch Days event has solidified its position as a worthy follow up to Watches and Wonders in April.
Brands are using this opportunity to showcase their latest creations and grab attention, a strategy that's been employed by big players for years.
However, the watch industry's current state means that this approach now feels more urgent than ever. Swiss watch exports declined again in 2025, following a drop in 2024.