Coles' Milk Price Games: A Symptom of a Broader Problem Coles' decision to end subsidy payments to dairy farmers and only partially lower milk prices has sparked outrage from industry experts, who accuse the supermarket giant of opportunism.
This controversy is not just about Coles; it's a reflection of the complex web of costs and pressures that drive the grocery business. The contrast between Coles' actions and its rhetoric is striking.
The company justified a 20¢ price increase in April by citing the need to support dairy farmers, but now that the subsidy payments are ending, it's only reducing milk prices by half as much.