The Dark Allure of Extreme Clean Ups: A Reflection on Our Fascination with Mess The rise of extreme clean up videos on social media has been a phenomenon that's hard to ignore.
From Victoria Gordon's hoarder clearances to Ann Russell's cleaning vlogs, the public's appetite for watching others tackle their messes is undeniable. But what drives this fascination?
Is it simply morbid curiosity or something more complex? Marketing expert Dr. Wasim Ahmed suggests that our interest in these videos stems from a desire for control and relatability.